Problem

70% of India skips breakfast and consumes nutritionally deficient foods. As a result, 60% of the population is either obese or overweight. Many try to embark on a fitness journey, but it becomes challenging to sustain long-term.

Solution

GoOAT is India’s first nutritionally complete food company. Our first product, GoOAT drinkable oats, requires just 30 seconds of prep time and delivers 24g of protein and 6-8g of fiber per serving. Available in 6 flavors.

Business Model

GoOAT is available through marketplaces and a cloud kitchen, with quick commerce launching soon for faster, more convenient delivery options.

Traction

• 35,000+ packets served

• ₹25 Lakh+ revenue

• 85+ offline events hosted

• 2,000+ customers interacted with personally

• All achieved with a budget under ₹5 Lakh

Competition

Herbalife, Whole Truth, Yogabar
While most brands focus on creating healthy snack options, GoOAT is dedicated to providing complete, healthy meal options.

About the Founder – Yash Kalra

A graduate from Bombay, with experience working in 4 startups, Yash faced his first business failure at age 22. A fitness enthusiast who has lost around 20 kgs, Yash has been building GoOAT for nearly a year and has personally consumed the product over 2,100 times.